A new cycling publication
built for authority, not nostalgia
Velora Cycling is an independent cycling publication launched in December 2025. Built by a former editor of Cyclingnews (the world’s largest cycling publication) and a former Head of AI at a London fintech.
We combine deep editorial expertise with modern technology to produce high-quality, authoritative content at pace. Every article is editorially reviewed before publication.
EDITORIAL PEDIGREE
Former Editor of Cyclingnews · Former Digital Editor of Rouleur · 15+ years in cycling media
Editorial expertise,
built for scale
Velora combines editorial expertise with automation tooling to produce distinctive, high-quality content at scale. Founded by Danny Bellion and Peter Stuart.
PETER STUART — EDITOR
Former Editor of Cyclingnews, the world’s largest cycling website. Previously Digital Editor of Rouleur. Across both roles, consistently grew digital audiences with a strong focus on conversion and commercial outcomes.
DANNY BELLION — SENIOR TECH EDITOR
Ultra-endurance cyclist and technical co-founder of Velora. 20+ years across road, gravel, and MTB — including BikingMan Oman and a 2nd place at Dales Divide 2021. Ridden in 40+ countries, from bikepacking across Europe to an eight-month tour of Asia.
20,000 sessions per month.
Month three.
February 2026
Since December 2025
2k monthly citations in Copilot alone
Organic-first growth
Zero paid acquisition. All traffic from Google Search, social, and direct.
Accelerating trajectory
Week-on-week growth in impressions, clicks, and indexed pages.
Cited by the Reuters Institute
Journalism and Technology Trends 2026
Engaged cyclists who spend
Active road and gravel cyclists. Interested in pro racing, training, nutrition, and gear. High purchase intent for cycling equipment, nutrition, and tech.
Pro Racing
Grand Tours, Monuments, World Tour news and analysis
Gear & Tech
Bikes, components, wearables, and training tech
Training
Structured plans, nutrition, recovery, performance
Gravel & Events
Sportives, gravel racing, route guides
We build interactive content,
not just words
Interactive tools that drive return visits and genuine engagement — each a natural home for contextual brand placements.
Custom widget sponsorship
Premium, contextual placements that feel native to the reader experience.
Hydration Planner · FTP Calculator · Race Calendar
Reach cyclists where they’re
already paying attention
Display Advertising
Standard IAB units across all pages. High-viewability placements in article content.
Leaderboard · MPU · Sticky footer
Sponsored Content
Editorially produced articles featuring your brand. Written to our quality standards, clearly labelled.
Article · Review · Guide
Widget Sponsorship
Exclusive brand integration within our interactive tools. Contextual, high-value placements.
Hydration Planner · Calculators
Newsletter
Dedicated sends and sponsored slots in our growing subscriber newsletter.
Banner · Sponsored slot · Dedicated
Early-partner advantage
We’re at the beginning of a steep growth curve. Early partners get the best rates and first access to new placements as traffic scales.
A different kind of
cycling publication
Editorial authority
Founded by a former editor of the world’s biggest cycling site. Readers trust our content because we know the sport inside out.
Rapid, sustainable growth
20k sessions in month three with zero paid spend. Organic-first means every visitor is genuinely interested in cycling.
Modern tech, premium design
Custom-built frontend tools like the Hydration Planner create engagement that goes far beyond standard articles. Clean, fast, mobile-first.
Cited by the Reuters Institute
Journalism and Technology Trends 2026
Used by Der Spiegel’s Head of AI Innovation
As a teaching case study for editorial AI